August 2014
Ignore the Polar Bear
Last week I saw a consumer product with a photo of a polar bear. Right next to the sweet polar bear was the tag line, "The Right Choice." Searching the rest of the packaging, I [...]
July 2014
How Many is That in “Trees?”
by Nancy Zavada, CMP They say “what gets measured, matters.” We couldn’t agree more. Here at MeetGreen we love to use numbers to tell our story. We often convert those numbers into more visual elements [...]
June 2014
Business Lessons from Twenty Years in the Event Industry
They say if you start a business and it is still in business five years later, you are a success. I would add, if you start a business and twenty years later you are still [...]
The Question that Never Ends
There's a children's song called, "The Song that Never Ends" and thanks to Lamb Chop & friends, the music still plays in my head. Likewise, in sustainable meetings, there is a "Question that Never Ends" [...]
The Accidental Planner
It wasn't too long after starting my job as communications director for a national healthcare firm, when the president appeared at my desk one day. "It time we start planning our annual conference and by [...]
There is No Finish Line
Here's the deal...there is no finish line. Marathon runners cross the line only to start training for the next race hoping to beat their best personal time. Graduation day celebrants talk about what is lies [...]