February 2014
You Make Me Feel So Good
Think storytelling doesn't do any good? Think your stakeholders don't need to be praised for "doing the right thing?" Think again!My annual Blue Sky Renewable Energy Program statement from came today from Pacific Power and I [...]
Navigating the ABCs of Sustainable Meetings
Aqueous Inks to BioPreferred to CPG Compliant. What the heck? The ABCs of today's event managers have certainly changed with the inclusion of sustainable practices in our daily routines. There is a new vocabulary set [...]
January 2014
Standing on the 50 Yard Line
In July of 2007, we were standing on the football field in Giants Stadium making preparations to bring sustainability to a very large sports arena. How could we possibly recycle, compost and otherwise divert the [...]
It’s Alive!
You can't get much fresher than stepping up to a lunch buffet and having your salad hand cut for you. Selecting from red leaf, butter, arugula, romaine and a variety of other lettuce was the [...]
What if “Good Customer Service” was the Entire Marketing Plan?
Stepping up to the restaurant counter I am greeted by a surly worker who clearly doesn’t want to be there or take my order. My meal is prepared by another equally unenthused employee who slaps [...]
December 2013
Lean and Green in 2014
Meeting budgets continue to be slashed by organizations preparing for another lean year in 2014. You have done your best to save money, but let's face it, you can only cut a bagel into so [...]