You have recycled, conserved, reused, diverted, minimized and monitored. Now it is time to reap the benefits–the data. Because if you are going to invest the time and energy to implement sustainable practices; why not track those initiatives?

Here is an example of what collecting the data can do for you.

Let’s say you are producing a conference program using the equivalent of 30,000 sheets of paper and have switched from virgin paper to 100% post-consumer recycled paper this year. You know you have had a positive effect upon the environment–but how large? Now use the handy the Neenah Environmental Calculator to do your work for you.

With a push of a button you will learn making this one change saves 1,313 pounds of wood, but it also tells you it saves a total of 4 trees that supply enough oxygen for 2 people annually. You also saved 1,917 gallons of water enought to take 111 eight minute showers.

The raw data is now a compelling mental picture–that’s data poetry. This poetry enables you to enroll your key stakeholders–senior management, clients, shareholders, media, attendees–and share your story. One that can only be told if you measure your sustainable practices.