Imagine for a moment you are planning a conference for over 1,000 participants and the topic is corporate social responsibility. Now imagine the cost of serving 100% organic, shade grown, fair trade coffee is not within your budget (probably not that tough, right?). Now imagine the reaction if the coffee served at meals isn’t sustainable. Yikes!
This dilemma was experienced by Carole Garner, MeetGreen, while planning the 2010 Business for Social Responsibility Conference in New York. She had to get resourceful and fast.