“This data confirms something we’ve long suspected,” boasts Alison Presley, Manager of Travelocity’s Travel for Good Program.

Travelocity allows consumers to rate its hotels on a scale of 1-5 smiley faces. When the company studied the reviews for green hotels, a fascinating trend emerged. Consumers gave 83 percent of non-green hotels three smiley faces or more–but they gave a whopping 94 percent of green hotels three smiley faces or more. “Our eco-friendly hotels care deeply about the entire experience they provide and that attention to detail translates into an awesome stay overall,” states Presley. Here’s the full story

While I will admit I have been on a “data binge” lately to make a point about the importance of measuring and reporting, the reality is our industry is now embracing measurement as the next step in this journey so the data is free-flowing and readily available. Just like in the Travelocity article–the data confirms it!