Congratulations to the top green companies as ranked by Newsweek in the 2016 Green Rankings! This highly-recognized assessment of corporate environmental performance tells the story of hard work, commitment and dedication to making the world a better place. We applaud you!

This recognition is just one example of company brands becoming known for sustainability and promoting healthier lifestyles both for the planet and people. Consumers, employees and the public are increasingly seeking out companies that are genuine and authentic.

Today, organizations showcase their brand through experiential marketing by hosting and participating in events, but what do these gatherings say about their business? Do key stakeholders who participate in these events see the companies “walking the talk” at the events? Or do they see excessive consumption without regard for scarce resources such as water and energy?

Thanks to social media and radical transparency, organizations must closely examine the social and environmental issues related to every aspect of their events—from the diversity of the speakers, to the health benefits of the food, to whether recycling is readily available. Elements of these live events can either be a valuable marketing opportunity or a public image nightmare.

Oracle, #17 on the Newsweek Green Rankings list and long-time client, works diligently to ensure sustainability is key in all of the decisions surrounding its flagship event, Oracle OpenWorld. As industry leaders, they understand how this event demonstrates their commitment to a better world. Oracle OpenWorld’s Sustainable Event Report describes their efforts, challenges and successes in detail.

If your company is committed to being a good corporate citizen, don’t forget your events, tradeshows, and conferences are the “windows into a company’s soul.”