The ROI of Sustainable Meetings

“Where have you seen the greatest ROI in being involved with sustainability initiatives for you or your organization?”

That was the question posed to Green Meeting Industry Council members in a survey released this week. Their answers…

44.3% Increased Brand Marketing Exposure for the Organization
39.6% New Business Opportunities
33% Professional Development
25.4% Promotional Opportunities
13.2% Other

About the Author: Nancy Zavada

Nancy J. Zavada, CMP Fellow, President, MeetGreen, is internationally recognized as an innovator in the sustainable event field. Nancy founded MeetGreen, a sustainable events agency in 1994. MeetGreen is certified as an ISO-20121 and Women-Owned Business. Nancy oversees sustainable initiatives for corporate and non-profit organizations. She co-founded the Green Meeting Industry Council in 2004 which is now part of Events Industry Council and has authored three books on sustainable events.

The ROI of Sustainable Meetings