Green is here and growing! I want to share several new surveys/studies which have just been published…

Destination Marketing Association International will introduce the results of its Futures 2008 Study in August identifying the most important trends, events and developments as perceived by DMO experts. It identified eight globally focused “super trends” one of which is “Going Green.” The article in Smart Meetings, August 2008 issue quotes the DMAI Study as saying, “DMOs and the stakeholders they serve, will experience increasing pressure to be seen as green and will need to develop realistic strategies and plans for sustainable development and management of their travel products.”

Meetings MidAmerica asked this question in a recent survey, “Are Corporate Social Responsibility (CSR) elements becoming a larger part of your meetings or organization?”
An overwhelming 62% said YES, 24% no, and 14% are considering it.

Just the facts!