Project Description

In 2015, IMEX America chose to focus on water shortage in the Las Vegas area. In an effort to reduce water usage, the concession menu available on Wednesday was optimized to provide foods that minimize water use. Beef burgers were replaced with turkey burgers, for example, which saved 331 gallons per 1⁄4 patty! Water savings information was presented on digital signage to inform attendees of the water footprint of their food and they were encouraged to share their experience using the #WaterWiseWednesday hashtag. Read Case Study