Congratulations to the top green companies as ranked by Newsweek in the 2016 Green Rankings
This highly-recognized assessment of corporate environmental
performance tells the story of hard work, commitment and dedication to
making the world a better place. We applaud you!
This recognition is just one example of company brands becoming known
for sustainability and promoting healthier lifestyles both for the
planet and people. Consumers, employees and the public are increasingly
seeking out companies that are genuine and authentic.
Today, organizations showcase their brand through experiential marketing
by hosting and participating in events, but what do these gatherings
say about their business? Do key stakeholders who participate in these
events see the companies “walking the talk” at the events? Or do they
see excessive consumption without regard for scarce resources such as
water and energy?